Cardboard booth at WINE PARIS: a social and architectural challenge !

Wine Paris 2025: an unusual stand for the Fabre family

Since 1605, the Fabre family has embodied one of the Languedoc’s most emblematic winegrowing sagas. At Wine Paris 2025, it is preparing to create a surprise by unveiling an eco-designed stand made from recycled cardboard. But that’s not all: the Fabre family is also offering visitors the chance to travel 800 kilometres away, using virtual reality headsets to transport them to the heart of the famous Cité de Carcassonne.

A stand that’s 100% local, 100% recycled cardboard

‘With the diversification of our offer (ciders, beers, wines), we have freed ourselves from the spaces reserved for the appellations, but not at any price, we had to do it right!’ sums up Clémence Fabre.

To meet this challenge, the Fabre family called on the ETRE school for social integration, based in Lézignan, and the Aude-based company MP2 Environnement, which specialises in recycling waste (cardboard, glass, cork, labels) and employs people on social reintegration schemes.

The result is an extraordinary stand, the fruit of a technical feat that rewards the Fabre family for having had the audacity to take up this social and human challenge. ‘The genesis of this project was really our desire to adopt an eco-responsible approach. It makes a lot of sense for us to have chosen cardboard, but also 100% local products and a social integration project’, emphasises Clémence Fabre.

To take up this challenge, the Fabre family called on the ETRE school for social integration, based in Lézignan, and the Aude-based company MP2 Environnement, which specialises in waste recycling (cardboard, glass, cork, labels) and employs people on social reintegration schemes.

The result is an extraordinary stand, the fruit of a technical feat that rewards the Fabre family for having had the audacity to take up this social and human challenge. ‘The genesis of this project was really our desire to adopt an eco-responsible approach. It makes a lot of sense for us to have chosen cardboard, but also 100% local products and a back-to-work site,’ emphasises Clémence Fabre.

An agro-ecological approach at the heart of a long-standing family project

The stand’s eco-responsible approach is part of a wider ambition: for several generations, the Fabre family has been implementing an exemplary agroecological approach, combining vines, orchards, plant cover and living biodiversity. André Fabre’s ciders and juices, made from pear, quince and apple trees, illustrate this desire to create a fertile and diverse ecosystem.

In its vineyards, the family has taken many initiatives: planting hedges (thyme, rosemary, oleander), trees (almond, pomegranate, pistachio) and introducing resistant grape varieties adapted to the challenges of the climate.

From the Languedoc to Paris: an unprecedented virtual immersion

While the technical feat represented by this eco-designed stand is an experience in itself, the immersive experience that visitors will be offered is more of a novelty. Clémence Fabre says that she has set herself no limits in order to ‘offer something truly memorable’: ‘The Carcassonne Tourist Office has agreed to make VR headsets available to us. Thanks to this system, anyone who wants to can immerse themselves in the history of the Cité de Carcassonne through a ten-minute film.

Promoting diversity

In a trade show that is largely structured around wine appellations, the Fabre family’s approach may come as a surprise. The Fabre family owns 5 estates in the Languedoc and produces wines under the Minervois, Corbières, Boutenac, IGP Pays d’Oc and Vin de France appellations.

On the programme: the family’s own wines, of course, but also ciders and juices from ‘little brother’ André Fabre, as well as beers from Béziers-based brewer Alaryk, to whom the family supplies the barley and hops grown on its land.

Clémence Fabre will also be highlighting the recent arrival of the alcohol-free cuvée Le Rendez-vous, ‘a very refreshing Muscat with a ginger ale flavour’, as well as the first rosé cuvée in the Lux range: ‘it embodies our CSR commitment through a carbon-neutral cork and a recycled paper label made in France’, Clémence Fabre points out.

Finally, the family will also be showcasing its work on sulphite-free wines, recognisable by their label adorned with a moon ‘which symbolises our quest to express the terroir’, concludes Clémence Fabre.

Practical information: Wine Paris 2025: 10-12 February 2025 – Paris Porte de Versailles – Hall 7.2 | D282

 

SUMMER GUINGUETTE AT CHATEAU DE LUC

On July 6 we hosted our first guinguette! It was a great success, with 250-300 people enjoying the sound of gypsy guitars. In the second part, the Red Phoenix duo set the chateau courtyard alight with their hit songs, and the public went wild! Maison Goodman the catering company, had prepared delicate tapas, which were a great success. In the second half, we served charcuterie and cheese to feed hungry stomachs, coming straight from Gilles’ P’tite Cave in Ornaison.

What a party, with a selection of Fabre Family wines and Alaryk beers.

See you at the next one on Thursday August 3, starting at 7pm.

 

Slow Tourism: Famille Fabre pioneer in its offer!

Balade Famille Fabre

In line with its commitment to organic farming, Famille Fabre is also exploring a new trend in responsible tourism: Slow Tourism.

In a society where speed and futility are the watchwords, it is our duty to offer you authentic, immersive and slow experiences.

This is where Slow Tourism comes in. Inspired by the Slow Food movement in Italy (https://slowfood.fr), this new trend is an art of travelling slowly, taking in the surrounding nature and cultural heritage, but also favoring encounters with the locals.

That’s why, we offer historical visits of the Château and its 14th century underground cellar, walking tours in the heart of the Mediterranean scrubland with explanations on the components of our terroir, or to come and taste our delicious wines in the cellar of the Château de Luc accompanied by the winemaker himself.

WHERE TO STAY AFTER YOUR VISIT TO CHATEAU DE LUC?

Chambre d'hôte - Famille Fabre

Many of you have asked us this question! Where to stay after tasting our wines with Romain and Jeanne? Discover our bed and breakfast partners and set off to discover the many treasures of the region: the medieval city of Carcassonne, the Abbey of Fontfroide, the Abbey of Lagrasse, the Salin de Gruissan, Minerve…

Where to stay after your visit to Château de Luc ?

Here is a small selection of bed and breakfast rooms located less than 15 minutes from the Château de Luc-sur-Orbieu.

Nature et saveurs | Boutenac

“We welcome you between “vineyards and sea”, “abbey and Cathar castles” in a green setting. We await you in the heart of the Corbières around a convivial table d’hôtes with a bottle of our best Corbières vintages.”

Contact : natureetsaveurs60@orange.fr / +33 4 6 70 85 26 71


Domaines des agnelles | Villedaigne

“Domaine des Agnelles is located in the small southern French village of Villedaigne. A beautiful place with trendy apartments and luxury rooms. The courtyard of the Domaine is planted with palm trees, tall plane trees and fruit trees growing juicy fruits; a wonderful oasis for fun and good times in the sun!”

Contact : domaine@desagnelles.com / +33 4 68 90 45 35


Domaine conscience | Ornaisons

“The Conscience estate is located in the heart of Aude, classified Natura 2000, about 25 minutes from the beaches.. IHe welcomes individuals and groups for retreats, stays in two “nature and conscience” lodgings.
Many speakers offer you their lessons. A biological swimming pool-balneotherapy and sauna area is available with hot or cold bath depending on the season.”

Contact : domaineconscience@gmail.com / +33 7 50 65 37 15


See you soon!

LIVE TASTING, NEW FAMILLE FABRE ACTIVITY !

Live Tasting Famille Fabre

Live tasting is an activity set up by Romain & Jeanne. Its purpose is to get closer to customers despite the current health crisis.

Why offer a live tasting?

This remote reception consists in discovering Famille Fabre, the wines of Languedoc and its appellations, but also to learn about wine tasting with winegrowers. Bottles are sent in advance to enable participants to taste the organic wines.

How does it work?

  • Contact us by email : oenotourisme@famille-fabre.com
  • Book the slot of your choice
  • Receive 3 bottles at your home or workplace.
  • Connect to Live Tasting in 3 clicks via a Zoom link.

We look forward to seeing you at Château de Luc or through your screens!

SPONSORING VINEYARDS? IT’S NOW POSSIBLE!

Famille Fabre Covigneron

Famille Fabre embarks on a new adventure with Covigneron.com!

Come and immerse yourself in the life of a Corbières winemaker, at Château de Luc, the family’s stronghold ! It is now possible to sponsor Famille Fabre vines and participate in the elaboration of our new vintage.

Through several workshops (vineyard walks, harvest, winemaking, food and wine pairing, etc.), you will become a true expert on AOC Corbières wines, the history of the Languedoc and organic farming. Involved since 1991, organic viticulture is an obvious choice for Louis Fabre, a pioneer in this region. You will find a fine example of our commitment in this recent article here.

Why sponsor vines? An original, authentic, friendly and personalised gift idea.

Discover the winemaker’s job: spend half a day with Jeanne & Romain and learn more about our wines, but also about the climate, the terroir, the geology, the grape varieties, the appellations, etc… Everything that shapes our wine!


Discover the harvest: with our team, take part for a moment in the harvest of the future vintage and discover our different cellars. This morning will end with a delicious meal in the park or in the authentic kitchen (depending on the weather) made by Maison Goodman.


Discovering the vintage: let’s meet one last time (before the next one) for a blending workshop and an introduction to wine tasting. At the end of the day, you will receive your bottles labelled with your name, as well as a diploma from Covigneron.

Find out more about this sponsorship : connect directly to covigneron.com.

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